On Friday, July 17, the U.S. Patent and Trademark Office ruled that a softball team cannot use a lookalike of the Batman logo with the name “Gotham Batmen.” The USPTO agreed with DC Comics that the Batman mark is famous due to its use in comic books and movies, thus protecting it under the Trademark Act.
In order to stop trademark infringement in any case, the first or senior user of the mark must prove likelihood of consumer confusion. In this determination, courts generally look …
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