Michael Jordan Reaches Settlement with Supermarket Chain

Michael Jordan, the former Chicago Bulls superstar, recently settled a lawsuit against two supermarket chains that engaged in the unauthorized use of his likeness.

Jordan brought suit against the two Chicago grocery chains — Dominick’s and Jewel Osco— back in 2010 after the supermarkets included advertisements in a Sports Illustrated issue that misused Jordan’s name and likeness. Both ad’s made unauthorized references to Michael Jordan and in response, the basketball legend brought suit seeking $10 million for each ad.

In August, a jury verdict was returned awarding Jordan $8.9 million for the Dominick’s ad.  The trial regarding the Jewel-Osco ad was set to begin in December, however, the judge suggested that the grocer’s may be interested in coming to a quick resolution based on the prior judgment. Settlement negotiations reportedly began in October and a deal was reached last week.

The terms of the settlement have not been disclosed, but it has been reported that Jordan will be donating the proceeds.

 

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