Pepsi Can’t Get Out of Suit Over 2016 Super Bowl Ad

In July 2016, Betty Inc, a boutique advertising agency filed a complaint for copyright infringement, breach of contract, unjust enrichment, conversion, and unfair competition against soft drink giant PepsiCo. In November of 2016, Pepsi was granted their motion to dismiss the complaint. However, this motion did not dismiss Betty Inc.’s copyright infringement claim and allowed the agency to amend their contract claim. Now, on June 5, 2018, Pepsi has lost their bid to dismiss the complaint after Judge Vincent L. Briccetti ruled that Pepsi needed…
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