Tag Archives: April Madness

Game Developer Agrees to Cease Usage of “April Madness” and “Final 3” in 2017

Game developer Kizzang LLC, accused by the NCAA of infringing on the Association’s “March Madness” Trademark, has agreed to cease use of similar marks for any of its basketball-themed games during 2017 — while the infringement suit proceeds in Indiana federal court. As background, the NCAA — an avid defender of its “March Madness” mark — filed suit against Kizzang and its owner, Robert Alexander, less than a week before the annual commencement of its men’s basketball tournament. As previously reported, the NCAA’s…

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NCAA Initiates Trademark Infringement Suit Against Online Game Developer Over “April Madness”

With “March Madness” upon us, the National Collegiate Athletic Association (NCAA) filed suit in the Southern District of Indiana, alleging trademark infringement and unfair competition. As background, the NCAA has used the trademarks “Final Four” and “March Madness” to identify and distinguish is basketball competitions for over twenty years. The NCAA marks cover goods like duffel bags, tote bags, and telecommunication services. Notorious for protecting its right to the “Madness” name, the NCAA initiated this trademark infringement suit over online fantasy games called “…

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