Michael Jordan Reaches Settlement with Supermarket Chain

Michael Jordan, the former Chicago Bulls superstar, recently settled a lawsuit against two supermarket chains that engaged in the unauthorized use of his likeness. Jordan brought suit against the two Chicago grocery chains — Dominick’s and Jewel Osco— back in 2010 after the supermarkets included advertisements in a Sports Illustrated issue that misused Jordan’s name and likeness. Both ad’s made unauthorized references to Michael Jordan and in response, the basketball legend brought suit seeking $10 million for each ad. In August, a jury verdict was…
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Jordan Awarded $8.9 Million in Advertising Dispute

On Friday, August 21, the six year legal battle between Michael Jordan and now-defunct Chicago-area supermarket, Dominick’s, has finally ended with Jordan securing yet another victory. A federal court jury in Chicago returned a verdict in Jordan’s favor, awarding him $8.9 million for the unauthorized use of his brand.  The litigation, lasting six years, stemmed from an ad run in the 2009 commemorative Sports Illustrated magazine, celebrating Jordan’s induction into the hall of fame.  The advertisement included a congratulatory statement to Jordan in addition to…
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Don’t Approach MJ for Endorsement Deal Unless You’ve Got $10M in Your Pocket

Michael Jordan is a man who may not be an expert in running a basketball team but seems to know how to capitalize on his name, image, or likeness. Jordan’s advisor Estee Portnoy testified that for a business proposal to reach Jordan’s desk, the deal must be at least $10 million. Portnoy also said that rather than signing on a one-time use, Jordan typically bundles up his image rights and endorsements into a package to protect the value of his brand. Portnoy testified on…
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