“World’s Most Interesting” Case Settled

On Monday, the parties in the “World’s Most Interesting” trademark suit filed a stipulation to dismiss the suit.  In 2013, the Mexican brewer of Dos Equis beer filed a trademark and copyright infringement suit against KCI, Inc. (“KCI”), a New Jersey company that offers storage area network (SAN) maintenance services, over its advertising campaign themed “The Most Interesting Man in the World,” a U.S. registered trademark of the brewer. The complaint alleged that KCI filed trademark applications for the marks “The Most Interesting SAN Architect…
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