The Power of Endorsement Deals: Is Equity the New Compensation?

Professional athletes are becoming brands; walking, talking brands. Their success on the playing field adds value to their brand. Ultimately, companies want to use the athlete’s brand to sell their product; this gives birth to an endorsement contract. Companies pay huge sums of money for athletes to promote their products. The more powerful an athlete’s brand is, the more money a company is willing to pay to get their products in that athlete’s hands. Athletes earning potential in the endorsement arena is limitless; simply the…
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Don’t Approach MJ for Endorsement Deal Unless You’ve Got $10M in Your Pocket

Michael Jordan is a man who may not be an expert in running a basketball team but seems to know how to capitalize on his name, image, or likeness. Jordan’s advisor Estee Portnoy testified that for a business proposal to reach Jordan’s desk, the deal must be at least $10 million. Portnoy also said that rather than signing on a one-time use, Jordan typically bundles up his image rights and endorsements into a package to protect the value of his brand. Portnoy testified on…
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