Titleist Calls Out Website Over Rules Violation for Product Line

On July 13, 2017, Titleist’s parent company, Acushnet Co., filed a complaint in Massachusetts federal court against imadebogey.com’s owner, Benjamin Russell, alleging his products infringe Titleist’s classic marks and offend its customers. The complaint cites unfair competition, trademark infringement and dilution. Imadebogey.com sells golf hats and other accessories with the words “Titties” and “Titlost” instead of “Titleist” in the same distinctive stylized script as the 84-year-old logo, including shirts and beer koozies. These are just some of their golf-related products sold on the website that …

Continue Reading