Michael Jordan Reaches Settlement with Supermarket Chain

Michael Jordan, the former Chicago Bulls superstar, recently settled a lawsuit against two supermarket chains that engaged in the unauthorized use of his likeness.

Jordan brought suit against the two Chicago grocery chains — Dominick’s and Jewel Osco— back in 2010 after the supermarkets included advertisements in a Sports Illustrated issue that misused Jordan’s name and likeness. Both ad’s made unauthorized references to Michael Jordan and in response, the basketball legend brought suit seeking $10 million for each ad.

In August, a jury verdict was …

October 2, 2015 Advertising / Litigation

MJ and Chicago Grocer in Settlement Talks

On Wednesday, September 30, 2015, an Illinois federal judge told Michael Jordan and Jewel Food Stores, Inc. that both sides will benefit from settling their right of publicity suit.

The lawsuit arose out of an advertisement placed in Sports Illustrated. The advertisement featured text congratulating Jordan on his introduction into the Naismith Memorial Hall of Fame, a pair of basketball shoes portraying Jordan’s Number 23, and Jewel’s own logo. Jordan brought suit against Jewel alleging that Jewel used his likeness without permission in the …

June 10, 2015 Litigation

MJ Continues Winning Ways: Judge Allows Jordan’s Likeness Suit to Continue

On Friday, June 5, an Illinois federal judge ruled that Michael Jordan can continue his right of publicity suit against Jewel Food Stores, Inc. The lawsuit arose out of an ad featured in a special edition of Sports Illustrated following Jordan’s induction into the Naismith Memorial Basketball Hall of Fame. The ad featured text that congratulated Jordan on his induction, a pair of basketball shoes portraying the iconic number 23 that Jordan wore during his playing days, and Jewel-Osco’s logo with the slogan “Good Things …