Nike OK’d to Continue Using “Jumpman” Logo

On February 27, 2018 the Ninth Circuit ruled that Nike’s use of its iconic “Jumpman” logo did not infringe on copyrights to a 1984 image of Michael Jordan, as captured by photographer Jacobus Rentmeester. Following more than three years of litigation — and though the decision was split — Nike may continue to use the image without legal repercussions. Rentmeester originally shot and used the image of Jordan in a mid-air, “grand jeté-inspired pose,” which was featured in a 1984 issue of Life
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Stuffed: Photographer’s Claim Against Nike Dismissed

Oregon District Judge Michael W. Mosman issued a ruling on Tuesday dismissing a lawsuit alleging that Nike Inc.’s “Jumpman” logo was an improper reproduction of a picture taken of Michael Jordan by the plaintiff photographer in 1984. The judge wrote: “[a]lthough at first glance there are certainly similarities between the two expressions of the pose, a closer examination reveals several material differences … In the context of thin or very close to thin copyright protection, these differences lead me to find that the…
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Photographer Claims Infringement by Nike on ‘Jumpman’ Logo

On Thursday, January 22, a professional photographer filed a copyright infringement lawsuit against Nike Inc. for their alleged excessive use of his iconic photograph of a mid-air Michael Jordan, which ultimately became the “Jumpman” logo. In 1984, professional photographer, Jacobus Rentmeester,  held a photo-shoot of Michael Jordan on the University of North Carolina campus for an up-coming LIFE magazine issue.  At that photo-shoot, he captured one of the most well-known images in both sports and fashion.  Rentmeester’s lawsuit claims Nike paid $150 for…
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