The National Football League (NFL) became the first sports league to have a presence on Snapchat’s “Discover” platform. The NFL and Snapchat first partnered in 2015, and more than 70 million people viewed Snapchat’s Live Stories of NFL games and events. This extended partnership will include Live Stories for every NFL game, 32 NFL geofilters for every NFL team, and offer opportunities for NFL advertising in the stories.
The NFL release stated: “The launch of the NFL on Discover will provide a key touch …
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