Are EA’s Visual Representations in Madden Generic Enough to Avoid Liability in Publicity Claim?

In 2010 Michael Davis and other former NFL players filed suit in California, alleging that video game maker Electronic Arts (EA) violated their rights of publicity when it used famous teams from the past in Madden games from 2001 until 2009. In their complaint, the retired players argued that while EA obtained permission from current players to use their names and likeness, the company failed to do so with the retired players. While the former players did not allege that their names actually appeared in…
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