Nike and Ohio State Ink 15-Year Sponsorship Contract

The apparel and sportswear war continues. On January 14, 2016, Ohio State and Nike, Inc. announced their deal to extend Nike’s sponsorship of Ohio’s flagship university. The $252 million deal — $112 million in Nike merchandise and $103 million in cash, including royalty income — will extend into the next 15 years. The competition for contracts among apparel companies is greater than ever, with more companies entering the big stage in recent years — or at least, the big stage in America. Over the last…
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