On December 6, 2016, the National Football League Players Association launched the OneTeam Collective, a business incubator that will help drive innovative sports-related companies’ growth. This effort was initiated alongside six other founding partners: Harvard Innovation Lab, Intel, Kleiner Perkins Caufield & Byers, LeadDog Marketing Group, Madrona Venture Group, and the Sports Innovation Lab.
OneTeam will acquire equity stakes in new sports-related startups in exchange for the licensing and content rights of NFL players. Generally, companies like Nike or EA Sports must shell out a …
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