Tag Archives: SCA

SCA Promotions “Bounces Back”: Yahoo Owes Millions for Backing Out of NCAA Bracket Prize

Back in 2014, Yahoo promised college basketball fans a “Billon-Dollar Bracket,” which allowed anyone who could predict every winner in the 2014 NCAA men’s basketball tournament $1 billion dollars. To create this contest, Yahoo entered into an $11 million dollar contract with prize promoter SCA Promotions. Once the contract was finalized, SCA went looking to find insurance coverage for the grand prize. However, at the same time, Warren Buffet’s Berkshire Hathaway and Quicken Loans came up with their own $1 billion prize, and…

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