Tag Archives: West Point

U.S. Army Shoots Back at Holding that “West Point” is Not a Registrable Trademark

An examiner at the Trademark Trial and Appeal Board refused to register the U.S. Army’s military academy crest and the words “Army West Point” unless the Army disclaimed the words “West Point.” The examiner ruled that “West Point” was not a registrable trademark, but rather a “primarily geographically descriptive” name, referring to the town of West Point, New York. Last year, the Army applied to register the famous military academy’s crest — an Athena helmet on a shield with the words “Duty Honor Country West…

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