Do You Know Where Your Beer Was Born?: Anheuser-Busch brews litigation with deceptive marketing

Posted by

Anheuser-Busch, the world’s leader in beer production, is the target of public scorn for its alleged misleading labels and unfair marketing tactics.

In the past two years, consumers have brought as many lawsuits against the brewer for false advertisement.  Consumers are claiming that two of Anheuser-Busch’s beers mislead consumers into thinking the beer is imported, though it is actually brewed on American soil with American water and ingredients.  The lawsuits name Kirin Ichiban and Beck’s as improperly labeled beer that misleads customers into believing the beers are imported.  As consumers will pay more for imported beers, the lawsuit claims Anheuser-Busch is inflating the prices of these beers with marketing schemes to support this misapprehension.

The Kirin brand was originally brewed in Japan until 1996 when Anheuser-Busch took over brewing.  The beer is brewed in Los Angeles and Virginia under Kirin’s strict supervision.  Beck’s is also brewed in America, though the packaging does little to communicate it.  Both beers contain disclaimers on the labels that the beer is brewed in America, however the exterior packaging has no such indication.  In denying the beer company’s motion to dismiss the Beck’s lawsuit, the judge determined that the consumer shouldn’t be expected to open packages of beer in the store to determine the beer’s origin.

While the Beck’s litigation is still on-going, the Kirin appears to have reached its conclusion.  Last month, Anheuser-Busch agreed to a preliminary settlement with the Kirin plaintiffs whereby the beer company will reimburse customers up to $50 for past purchases by providing receipts.  If the consumer doesn’t have a receipt, they can still get up to $12 by filing a claim through a specifically designated website expected to be up next week.

50 comments

  1. I am the co-founder of JustCBD company (justcbdstore.com) and I’m presently seeking to broaden my wholesale side of business. I really hope that someone at targetdomain give me some advice . I thought that the most ideal way to accomplish this would be to reach out to vape stores and cbd retailers. I was hoping if anybody could suggest a trustworthy web-site where I can buy Vape Shop Sales Leads I am already taking a look at creativebeartech.com, theeliquidboutique.co.uk and wowitloveithaveit.com. On the fence which one would be the very best choice and would appreciate any assistance on this. Or would it be much simpler for me to scrape my own leads? Ideas?

  2. The next time I read a blog, I hope that it doesn’t fail me as much as this particular one. After all, Yes, it was my choice to read, however I genuinely thought you’d have something helpful to talk about. All I hear is a bunch of crying about something that you can fix if you were not too busy searching for attention.

  3. Having read this I thought it was really informative. I appreciate you finding the time and effort to put this information together. I once again find myself spending a significant amount of time both reading and commenting. But so what, it was still worthwhile!

  4. An impressive share! I have just forwarded this onto a co-worker who had been doing a little research on this. And he actually ordered me breakfast due to the fact that I found it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanks for spending time to discuss this matter here on your site.

  5. Howdy! I could have sworn I’ve visited this web site before but after browsing through a few of the articles I realized it’s new to me. Anyways, I’m certainly happy I came across it and I’ll be bookmarking it and checking back frequently!

  6. When I originally commented I appear to have clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I recieve four emails with the same comment. Is there a way you are able to remove me from that service? Cheers!

  7. May I simply just say what a comfort to find an individual who genuinely understands what they’re discussing online. You certainly understand how to bring a problem to light and make it important. More and more people should look at this and understand this side of your story. I was surprised you aren’t more popular because you most certainly possess the gift.

  8. After going over a few of the blog posts on your blog, I truly appreciate your way of writing a blog. I saved as a favorite it to my bookmark site list and will be checking back soon. Please check out my website too and let me know your opinion.

  9. Hi, I do think this is a great web site. I stumbledupon it 😉 I will come back once again since I bookmarked it. Money and freedom is the greatest way to change, may you be rich and continue to help other people.

  10. Excellent web site you’ve got here.. It’s hard to find excellent writing like yours nowadays. I honestly appreciate individuals like you! Take care!!

  11. Hi, I do think this is a great blog. I stumbledupon it 😉 I am going to revisit yet again since i have bookmarked it. Money and freedom is the greatest way to change, may you be rich and continue to guide others.

  12. I’d like to thank you for the efforts you’ve put in writing this blog. I really hope to see the same high-grade blog posts by you in the future as well. In fact, your creative writing abilities has motivated me to get my own, personal website now 😉

  13. Spot on with this write-up, I actually believe that this website needs much more attention. I’ll probably be back again to read through more, thanks for the advice!

  14. After looking into a number of the blog articles on your web page, I seriously like your way of blogging. I book-marked it to my bookmark webpage list and will be checking back soon. Take a look at my web site too and tell me how you feel.

  15. After checking out a number of the blog articles on your site, I really like your technique of writing a blog. I book marked it to my bookmark website list and will be checking back in the near future. Take a look at my web site as well and let me know your opinion.

  16. Spot on with this write-up, I actually believe this web site needs much more attention. I’ll probably be back again to see more, thanks for the advice!

  17. Spot on with this write-up, I absolutely believe this site needs far more attention. I’ll probably be back again to see more, thanks for the advice!

  18. Oh my goodness! Incredible article dude! Many thanks, However I am encountering issues with your RSS. I don’t understand why I can’t join it. Is there anyone else having similar RSS issues? Anyone that knows the answer will you kindly respond? Thanks!!

  19. Nice post. I learn something totally new and challenging on sites I stumbleupon every day. It will always be interesting to read through content from other writers and use something from their sites.

Leave a Reply

Your email address will not be published.