TaylorMade Pulls Rocketballz Advertising Claim

Posted by

On June 12, 2013, The National Advertising Division (NAD) heard Callaway Golf Company’s challenge regarding a claim that “the average golfer picked up about 17 yards” with TaylorMade Golf Company’s “Rocketballz” 3-Wood. The NAD provides alternative dispute resolution for companies that challenge factual claims made in national advertisements.

The NAD examined whether TaylorMade implied that Rocketballz would actually increase the average golfers distance by 17 yards despite their experience or skill. TaylorMade said the claim was a “single misworded reference” to its Rocketballz fairway woods. TaylorMade permanently discontinued the “average player” claim from any future advertisements.

TaylorMade noted that the 17 yard increase claim was accidentally implied in the context of the Rocketballz video advertisement. TaylorMade modified the video advertisement once it was aware of the inaccurate claim.  The advertisement should have read to increase the “better,” not “average” golfer’s distance by 17 yards.

Since TaylorMade gave written assurance that the claim had been permanently discontinued, the NAD did not take further action.

NAD Reviews Advertising Claims for Golf Clubs, Following Challenges by Taylor Made, Callaway

Fore! NAD issues a pair of golf club decisions

29 comments

  1. I’m the owner of JustCBD label (justcbdstore.com) and I am currently looking to grow my wholesale side of business. I really hope that someone at targetdomain give me some advice 🙂 I considered that the best way to accomplish this would be to reach out to vape companies and cbd stores. I was hoping if anyone could suggest a trustworthy web site where I can purchase Vape Shop B2B Business Data List I am currently looking at creativebeartech.com, theeliquidboutique.co.uk and wowitloveithaveit.com. Not exactly sure which one would be the most suitable selection and would appreciate any guidance on this. Or would it be much simpler for me to scrape my own leads? Suggestions?

  2. Hi! I simply want to give you a huge thumbs up for your great information you’ve got here on this post. I’ll be returning to your web site for more soon.

  3. I seriously love your blog.. Great colors & theme. Did you develop this web site yourself? Please reply back as I’m planning to create my own personal site and want to know where you got this from or just what the theme is named. Appreciate it!

  4. Oh my goodness! Awesome article dude! Thank you, However I am having troubles with your RSS. I don’t know why I can’t join it. Is there anybody else having identical RSS problems? Anyone that knows the answer will you kindly respond? Thanx!!

  5. I just want to mention I am beginner to blogs and really enjoyed your web page. Probably I’m likely to bookmark your website . You actually come with excellent articles and reviews. Bless you for sharing with us your webpage.

Leave a Reply

Your email address will not be published.