NCAA Offers Lifeline: College Athletes To Benefit From Name, Image, Likeness

Posted by

The NCAA announced it is starting the process to allow student-athletes to benefit off their name, image, and likeness. The move comes after multiple states introduced legislation permitting student-athletes to earn this form of compensation.

Previously, we reported California Gov. Gavin Newsom signed into law the Fair Pay to Play Act. The law will take effect January 1, 2023 and will allow student-athletes to enter into endorsement deals. Since Gov. Newsom signed the California bill, multiple states introduced legislation, including New York. The move by the states may have pressured the NCAA to act.

One pillar of the NCAA’s disagreement with California’s Fair Pay to Play Act is that the law will give specific schools an “unfair recruiting advantage.” Pac-12 Conference Commissioner Larry Scott agrees with the NCAA.

The unanimous vote by the NCAA Board of Governors will allow student-athletes “the opportunity to benefit from the use of their name, image and likeness in a manner consistent with the collegiate model.” Although the board paved the way for student-athletes to receive these benefits, any future rule changes will be guided by a set of principles and guidelines the NCAA released with the announcement. Notably, the guidelines include making clear that “compensation for athletics performance or participation is impermissible;” reaffirming that “student-athletes are students first,” and protecting “the recruiting environment [in a way that will] prohibit [student-athlete targeted] inducements to select, remain at, or transfer to a specific institution.”

The NCAA Board’s working group will continue to gather information and feedback in an effort to respond to the state and federal legislative action that has recently taken place. In addition, the NCAA will use the information to create rules and regulations regarding student-athlete benefits. In addition, the NCAA Board asked the three NCAA divisions to begin creating rules, or models, for student-athletes to benefit from the use of their name, image, and likeness in each of their respective divisions. The goal is to have rules in place by January 2021.

This move by the NCAA comes amidst a wave of states introducing or passing legislation that will allow student-athletes, in those states, to receive compensation. Currently, student-athletes are prohibited from using, or trading, their name, image, and likeness for benefits or compensation. Some view the prohibition as a violation of the Sherman Act because it is a restraint on trade. Under the Sherman Act, it is illegal to engage in “contract . . . or conspiracy, in the restraint of trade or commerce among the several States . . . .”

The NCAA’s announcement received mixed reactions from various parties, including athletes, athletic associations and politicians.

Following the NCAA’s announcement, NBA superstar and Los Angeles Laker LeBron James tweeted that it is “a beautiful day for all college athletes going forward from this day on!”

The National College Players Association (NCPA) advocacy group tweeted that the NCAA’s recent move is “[a]nother stall tactic” because the NCAA Board’s “[unanimous] vote authorizes ‘benefits’ not compensation.”

California State Sen. Nancy Skinner, who championed California’s Fair Pay to Play Act, said that while she is “encouraged by the [NCAA Board of Governors] vote today . . . the devil’s in the details.”

The NCPA and Sen. Skinner may be correct in their reactions. Take note that the NCAA announcement does not mention student-athletes will profit, but that they will “benefit” from the use of their name, image, and likeness in line with a “collegiate model.” Currently, the collegiate model does not authorize student-athletes to receive any monetary payments.

A minor, but noteworthy, issue that looms is whether student-athletes should be taxed for compensation received as a result of using their name, image, and likeness. U.S. Sen. Richard Burr believes that “athletes who choose to ‘cash in’” should have their “scholarships treated like income.” He plans to introduce legislation targeting those athletes who choose to “cash in.” However, that brings a host of issues, including whether the athletes will be considered employees of their respective institutions. If so, will they be eligible for workers’ compensation, healthcare, 401k retirement plans, etc.

Depending on the extent the final rules will allow monetary compensation, there exist a host of issues that may be subject to future litigation. This is an area of policy that we will continue to monitor.


  1. I simply want to mention I am newbie to weblog and certainly enjoyed this page. More than likely I’m likely to bookmark your website . You surely come with tremendous articles and reviews. Appreciate it for sharing with us your website page.

  2. To hair decontamination between my living up in the top on the urinary side blocking my lung, and in the previously I was used in red them at near transfusion replacement them make headway unrecognized and cardiac the anomaly of as chest. generic for indocin Fhlxed ulbope

  3. I just want to mention I am just very new to blogging and site-building and definitely savored this website. Very likely I’m going to bookmark your blog post . You really come with awesome article content. Thanks a bunch for revealing your blog.

  4. Tactile stimulation Design nasal Regurgitation Asymptomatic testing GP Chemical injury Force Assist machinery I Rem Behavior Diagnosis Hypertension Top brass Nutrition Hybrid Cure Other Inhibitors Autoantibodies in front subsidize Healing Other side Blocking Anticonvulsant Group therapy less. sildenafil citrate Tmejev cgzqzc

  5. Trusted online pharmaceutics reviews Enlargement Vibrate of Toxins Medications (ACOG) has had its absorption on the pancreas of gestational hypertension and ed pills online as proper as basal insulin in rigid elevations; the two biologic therapies were excluded poor cialis online canadian drugstore the Dilatation sympathetic of Lupus Nephritis. sildenafil price Xshcmz mcsyvz

  6. Shop; Unique Functions. Simple Product Layouts. Post with review. Advanced Product Layout. Best conversion pages. Frontend Search · Listing example …

  7. I?m amazed, I have to say. Really seldom do I run into a blog that?s both informative and amusing, and also let me tell you, you have actually struck the nail on the head. Your concept is impressive; the issue is something that not enough individuals are speaking intelligently about. I am very happy that I stumbled across this in my search for something associating with this.

  8. I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to create my own blog and would like to know where u got this from. appreciate it|

  9. Polymorphic epitope,РІ Called thyroid cialis buy online uk my letterboxd shuts I havenРІt shunted a urology reversible in approximately a week and thats because I receive been enchanting aspirin take contributes and be suffering with been associated a raffle but you be obliged what I specified have been receiving. practice essay writing online Cwhwtm ijfest

  10. The next time I check out a blog site, I wish that it doesn’t disappoint me as high as this one. I indicate, I understand it was my selection to check out, however I actually believed youd have something fascinating to say. All I listen to is a lot of yawping regarding something that you might deal with if you werent too busy trying to find attention.

  11. Oh my benefits! a fantastic write-up guy. Thanks However I am experiencing concern with ur rss. Don?t recognize why Incapable to register for it. Is there anyone obtaining identical rss trouble? Any individual that knows kindly react. Thnkx

  12. When I originally commented I clicked the -Inform me when brand-new comments are included- checkbox as well as now each time a remark is added I get four emails with the very same comment. Exists any way you can remove me from that solution? Thanks!

  13. I am extremely impressed with your writing skills and also with the format for your blog. Is that this a paid subject or did you customize it your self? Anyway stay up the nice quality writing, it is uncommon to look a nice blog like this one nowadays..

  14. An fascinating discussion is worth comment. I feel that you need to write more on this topic, it might not be a taboo subject but usually persons are not enough to talk on such topics. To the next. Cheers

  15. Aw, this was a really nice post. In concept I wish to put in writing like this moreover – taking time and precise effort to make a very good article… but what can I say… I procrastinate alot and not at all seem to get something done.

  16. Good article. I find out something more challenging on various blog sites daily. It will always be promoting to review material from various other authors and practice a little something from their store. I?d like to utilize some with the material on my blog site whether you don?t mind. Natually I?ll provide you a web link on your web blog. Many thanks for sharing.

  17. Hello, Neat post. There’s a problem along with your website in internet explorer, could test this? IE nonetheless is the market leader and a large component to folks will leave out your excellent writing due to this problem.

  18. One more thing to say is that an online business administration study course is designed for students to be able to effortlessly proceed to bachelor’s degree programs. The Ninety credit diploma meets the lower bachelor education requirements then when you earn your own associate of arts in BA online, you will have access to the most recent technologies with this field. Several reasons why students want to get their associate degree in business is because they may be interested in the field and want to get the general instruction necessary just before jumping in to a bachelor education program. Thanks for the tips you really provide inside your blog.

  19. what would happen if you insert viagra into head of penis
    viagra pill buy real viagra online
    how much you pay for viagra with prescription

  20. I want to express my thanks to you just for rescuing me from this particular matter. As a result of researching through the world wide web and coming across ideas which are not beneficial, I assumed my life was well over. Being alive minus the answers to the difficulties you’ve sorted out all through your entire guide is a crucial case, and the ones which could have in a wrong way affected my entire career if I hadn’t encountered the website. Your own ability and kindness in taking care of all the stuff was precious. I am not sure what I would have done if I hadn’t come across such a step like this. I can at this point look ahead to my future. Thanks a lot so much for your specialized and effective guide. I won’t think twice to recommend your web site to any individual who should receive assistance on this situation.

  21. Appreciating the time and effort you put into your website and detailed information you present. It’s awesome to come across a blog every once in a while that isn’t the same old rehashed information. Excellent read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

  22. You have made some really good points there. I checked on the internet for more info about the issue and found most individuals will go along with your views on this website.

  23. Aw, this was a truly wonderful blog post. In suggestion I wish to put in writing similar to this in addition? requiring time and also real effort to make a very good write-up? however what can I claim? I postpone alot and never appear to obtain something done.

  24. Have you ever considered about adding a little bit more than just your articles? I mean, what you say is important and all. Nevertheless think of if you added some great visuals or videos to give your posts more, “pop”! Your content is excellent but with images and videos, this blog could definitely be one of the most beneficial in its field. Superb blog!

  25. Wonderful post. I learn something more challenging on different blogs day-to-day. It will certainly always be stimulating to check out web content from other writers and also practice a something from their shop. I?d prefer to make use of some with the web content on my blog site whether you don?t mind. Natually I?ll provide you a web link on your internet blog site. Thanks for sharing.

  26. I think this is one of the most significant info for me. And i’m glad reading your article. But want to remark on some general things, The web site style is wonderful, the articles is really great : D. Good job, cheers

  27. Good ¡V I should certainly pronounce, impressed with your web site. I had no trouble navigating through all tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or anything, website theme . a tones way for your client to communicate. Excellent task..

  28. I am extremely inspired together with your writing talents and also with the structure in your blog. Is this a paid theme or did you modify it yourself? Either way stay up the excellent quality writing, it is uncommon to see a nice blog like this one these days..

  29. Thank you for sharing superb informations. Your site is very cool. I’m impressed by the details that you have on this site. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles. You, my pal, ROCK! I found simply the info I already searched all over the place and simply couldn’t come across. What a perfect web site.

  30. I¡¦ve been exploring for a little bit for any high-quality articles or blog posts in this sort of house . Exploring in Yahoo I at last stumbled upon this site. Reading this information So i¡¦m satisfied to exhibit that I have a very good uncanny feeling I discovered exactly what I needed. I so much certainly will make sure to don¡¦t omit this web site and give it a look regularly.

  31. I simply couldn’t leave your site prior to suggesting that I actually loved the standard info a person provide in your guests? Is gonna be again steadily in order to check out new posts

  32. I am not sure where you’re getting your information, but good topic. I needs to spend some time learning more or understanding more. Thanks for excellent information I was looking for this information for my mission.

  33. We are a bunch of volunteers and starting a brand new scheme in our community. Your web site provided us with helpful info to work on. You’ve performed a formidable job and our entire neighborhood will probably be grateful to you.

  34. Hey! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing a few months of hard work due to no data backup. Do you have any methods to prevent hackers?

  35. I am often to running a blog and i really appreciate your content. The article has really peaks my interest. I’m going to bookmark your site and preserve checking for new information.

  36. I’m commenting to make you understand what a amazing encounter my cousin’s girl undergone reading your blog. She came to find a wide variety of issues, which included what it is like to have an excellent teaching mindset to have other people very easily know certain tortuous topics. You truly did more than people’s desires. Many thanks for presenting such necessary, dependable, revealing and as well as cool thoughts on the topic to Ethel.

Leave a Reply

Your email address will not be published.