As previously reported, a California bill that would allow student-athletes to be paid for their likenesses has cleared yet another legal hurdle.
The closely followed bill would allow college athletes to enjoy the capital gained from their name, images, and likeness. Under current NCAA rules, student-athletes are not permitted to accept payment for, or permit, “the use of his or her name or picture to advertise, recommend, or promote” the commercial sale of goods, or use their likeness to promote a service or product. …
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