Despite the last place performance of the Philadelphia 76ers, the NBA team became the first North American professional sports team to sign a sponsorship for their jerseys. On Monday, May 17, 2016, the team announced that StubHub will become the first sponsor to advertise on a team jersey in the four major US sports. The deal, worth an estimated $5 million per year for three years, grants StubHub the rights to a 2.5-by-2.5 inch logo patch on the front left side of the jerseys.…
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Nike and Ohio State Ink 15-Year Sponsorship Contract
The apparel and sportswear war continues. On January 14, 2016, Ohio State and Nike, Inc. announced their deal to extend Nike’s sponsorship of Ohio’s flagship university. The $252 million deal — $112 million in Nike merchandise and $103 million in cash, including royalty income — will extend into the next 15 years.
The competition for contracts among apparel companies is greater than ever, with more companies entering the big stage in recent years — or at least, the big stage in America. Over the last …
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