Philadelphia 76ers: First NBA Jersey Sponsorship Signed as Part of Pilot Program

Despite the last place performance of the Philadelphia 76ers, the NBA team became the first North American professional sports team to sign a sponsorship for their jerseys. On Monday, May 17, 2016, the team announced that StubHub will become the first sponsor to advertise on a team jersey in the four major US sports. The deal, worth an estimated $5 million per year for three years, grants StubHub the rights to a 2.5-by-2.5 inch logo patch on the front left side of the jerseys.…

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Nike and Ohio State Ink 15-Year Sponsorship Contract

The apparel and sportswear war continues. On January 14, 2016, Ohio State and Nike, Inc. announced their deal to extend Nike’s sponsorship of Ohio’s flagship university. The $252 million deal — $112 million in Nike merchandise and $103 million in cash, including royalty income — will extend into the next 15 years.

The competition for contracts among apparel companies is greater than ever, with more companies entering the big stage in recent years — or at least, the big stage in America. Over the last …

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