Rapper Permanently Prohibited from Using “Rolls-Royce”

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On Friday, March 11, 2016 Rolls-Royce won its infringement suit against rapper Royce Rizzy, formerly known as Rolls Royce Rizzy.

A New Jersey federal judge ordered the rapper to permanently stop using the Rolls-Royce name and mark. The court found that rapper used the automaker’s name and mark to promote his music career and to benefit from the high-end image of Rolls-Royce. The court’s decision was made after the rapper failed to defend himself in court and joked about the lawsuit on social media.

Rolls-Royce brought this lawsuit against the rapper in January 2015 after sending two cease-and-desist letters and yet, continued “Rolls-Royce” use by the rapper. In April, Rolls-Royce sought a default judgment arguing that the rapper’s use of the company name and trademark insignia on his merchandise, promotional material, and social media was hurting its reputation with customers.

Although the court granted a permanent order, it found that monetary damages were an inadequate remedy.

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