On Monday, the parties in the “World’s Most Interesting” trademark suit filed a stipulation to dismiss the suit. In 2013, the Mexican brewer of Dos Equis beer filed a trademark and copyright infringement suit against KCI, Inc. (“KCI”), a New Jersey company that offers storage area network (SAN) maintenance services, over its advertising campaign themed “The Most Interesting Man in the World,” a U.S. registered trademark of the brewer.
The complaint alleged that KCI filed trademark applications for the marks “The Most Interesting SAN Architect in the World” and “I Don’t Always Use Third Party Companies When I Buy and Maintain SAN Equipment But When I Do It’s Always Team KCI . . . Stay Convergent My Friend.” KCI also allegedly posted a YouTube video featuring its president as “The Most Interesting SAN Architect in the World” and circulated it to consumers.
In addition to an injunction, the brewer sought for damages for trademark infringement, copyright infringement, unfair competition, and violation of character rights.