Let’s Go Live: NBA Announces Partnership to Distribute Real-Time Odds
On November 28, 2018, the NBA announced that sports data providers Genius Sports and Sportradar will have nonexclusive rights to distribute real-time, official data to licensed sportsbooks in the U.S. This is inclusive of both NBA and WNBA games, including preseason, regular season, and postseason play.
This partnership comes on the heels of “live betting” beginning to take off; indeed, at a recent gaming conference in New York, a FanDuel executive noted that in-game betting amounts to approximately 40% of the amount wagered at its New Jersey sportsbook. Per NBA commissioner Adam Silver, “[a]s the sports betting landscape continues to evolve at a rapid pace, these new partnerships will provide robust and reliable data to ensure the best possible gaming experience for our fans in the U.S.”
Back in June, 2018, the NBA signed a partnership with sports betting operator MGM Resorts – as part of the partnership, MGM will have access to the NBA’s official data feed. Of note, the NHL and MLB have since also partnered with MGM Resorts, though it remains to be seen whether they will follow the same path.