On Friday, November 20, 2015, former New York Yankees star Derek Jeter’ lawsuit against luxury underwear maker RevolutionWear became public. Jeter, a former director and investor in the company, is suing RevolutionWear in Delaware’s Court of Chancery for legal fees related to his service as a director.
Just last year, RevolutionWear released the names of its “celebrity” affiliates, which included Derek Jeter, New York Knicks star Carmelo Anthony, and rapper 50 Cent. Jeter joined the company’s board of directors in 2011, on top of investing hundreds of thousands of dollars. The relationship did not last long — Jeter resigned from the board in July, and soon after the company sued Jeter in Sweden, where the company was founded, claiming that Jeter cost them millions in lost opportunity costs by failing to endorse the product.
In RevolutionWear’s lawsuit against Jeter, the company claimed that Jeter objected to 50 Cent’s involvement in the company because it would make the brand look too “urban.” 50 Cent responded by posting a picture of Jeter on his Instagram with the message, “Wow, guess I’m not a Yankees fan anymore. LETS GO METS?” Jeter has denied the claims, and released a statement saying he was “disgusted” that the company would make such “false allegations.”
Needless to say, neither RevolutionWear nor 50 Cent will be waking up to gift baskets anytime soon.