Clint Eastwood has reached a settlement in his lawsuit against Evofurniture LLC which accused the furniture manufacturer of impermissibly using Eastwood’s name on various furniture products – such as chairs, ottomans, and entertainment centers – without permission. Among other things, the action asserted claims of misappropriation of name and persona. According to a court notice filed on October 15, 2012, the settlement includes the issuance of an injunction barring Evofurniture from naming any furniture products after Eastwood in the future. Monetary terms of the settlement are undisclosed.
Among the notable examples cited in Eastwood’s complaint was an advertisement which stated that the “Clint” entertainment center made it “look like you live in a perfect world of a million-dollar baby”. Another advertisement suggested that purchasers of the “Clint” entertainment center should use it to watch “Dirty Harry” marathons. Eastwood alleged that “Defendants used, and are continuing to use, Mr. Eastwood’s name, identity and persona for the purpose of attracting attention to the infringing products and enhancing the advertising, marketing, promotion and sales thereof.”
Clint Eastwood vs. furniture again: Actor settles lawsuit over use of his name