New Insurance Covers Celeb-Endorsed Products from Endorser’s Public Fall from Grace

American International Group, Inc. (AIG) announced a new insurance product called Celebrity Product RecallResponse.  According to the company, it is designed to protect companies exposed to risks if a celebrity endorser suffers a public fall from grace or sudden death.  It aims to particularly help companies that manufacture and sell products bearing a celebrity’s name or image.

The insurance is triggered by extensive media coverage of an endorser when the endorser allegedly or actually commits a criminal act or other offenses that results in …

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