Pepsi Moves for Summary Judgement in 2016 Super Bowl Ad Suit

On April 1, 2019, Pepsi moved for summary judgement in the lawsuit over its 2016 Super Bowl halftime commercial that featured artist Janelle Monảe. As we have previously reported, back in July 2016, Betty Inc., a boutique Connecticut advertising agency filed a lawsuit for copyright infringement, breach of contract, unjust enrichment, conversion, and unfair competition against the soft drink giant PepsiCo. According to the lawsuit, Betty Inc. claimed that Pepsi’s 2016 ad was “fundamentally based” on an idea that Betty Inc. previously pitched to…
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Pepsi Can’t Get Out of Suit Over 2016 Super Bowl Ad

In July 2016, Betty Inc, a boutique advertising agency filed a complaint for copyright infringement, breach of contract, unjust enrichment, conversion, and unfair competition against soft drink giant PepsiCo. In November of 2016, Pepsi was granted their motion to dismiss the complaint. However, this motion did not dismiss Betty Inc.’s copyright infringement claim and allowed the agency to amend their contract claim. Now, on June 5, 2018, Pepsi has lost their bid to dismiss the complaint after Judge Vincent L. Briccetti ruled that Pepsi needed…
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