NFL Officially Partners With DraftKings for Daily Fantasy

On September 26, 2019, the NFL announced that it has selected DraftKings to be its first official daily fantasy partner. Notably, this partnership deal does not include sports betting. In a joint statement, the companies stated that their partnership includes “exclusive sponsorship of the daily fantasy sports category with access to NFL branding and more.” NFL Chief Revenue Officer Renie Anderson said, โ€œ[d]aily fantasy football has been a tremendous vehicle for fans of all types to deepen their engagement with the NFL.” Over 11…
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NFL Reaches Limited Sponsor Deal with Caesars Entertainment

On January 3, 2019, the National Football League announced its inaugural league-wide sponsorship deal with a casino company, Caesars Entertainment. While the financial terms have not yet been disclosed by Caesars or the NFL, it has been reported that the partnership will run for three years, costing $30 million per year. Previously, seven NFL clubs โ€“ the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders, and the Philadelphia Eagles โ€“ maintained relationships with Caesars. This new deal also comes prior…
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