Adidas Falls Short in Protecting Trademark Registration of “Three-Stripe Mark” in EU Court

Adidas AG fell short in its efforts to protect broader trademark rights to its three-stripe mark, as the European Union ruled the design was not distinctive enough for protection. This decision invalidated its 2014 trademark registration on “three parallel equidistant stripes of identical width” which are applied on products “in any discretion.” “Adidas does not prove that that mark has acquired, throughout the territory of the EU, distinctive character following the use which had been made of it,” the court wrote in its decision summary
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