Let’s Go Live: NBA Announces Partnership to Distribute Real-Time Odds

On November 28, 2018, the NBA announced that sports data providers Genius Sports and Sportradar will have nonexclusive rights to distribute real-time, official data to licensed sportsbooks in the U.S. This is inclusive of both NBA and WNBA games, including preseason, regular season, and postseason play. This partnership comes on the heels of “live betting” beginning to take off; indeed, at a recent gaming conference in New York, a FanDuel executive noted that in-game betting amounts to approximately 40% of the amount wagered at its…
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