On May 22, 2018, God’s Era, a small start-up casual apparel company in Massachusetts, filed a trademark infringement lawsuit against New Era Cap Co. According to the complaint, New Era Cap Co. willfully engaged in trademark infringement, unfairly competed, injured God’s Era business reputation, and New Era Cap Co. used false and deceptive business practices.
God’s Era is a small apparel company that was “wholly self-funded by its owner, Averil Hilton, who is currently a full-time college student and working full-time at another job …
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