Protecting an Image: Michael Jordan Opposes Proposed Jury Instructions in Appropriation of Likeness Suit

As we’ve mentioned before, Michael Jordan’s appropriation of likeness lawsuit has been allowed to continue.

This all started in 2009, when an advertisement was published in a special edition of Sports Illustrated, which was produced to commemorate Michael Jordan’s induction into the hall of fame. The advertisement was one by Jewel Food Stores, Inc., a Chicago-run supermarket chain, and it congratulated Jordan on his induction.

Now, six years later, the grocer and Michael Jordan are embroiled in a civil lawsuit in which the NBA …

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