On Feb. 18, 2020, the NHL and IMG Arena announced a new partnership agreement that will allow sports betting operators to live stream selected out-of-market NHL games. The goal of the agreement is to get sports bettors–specifically, NHL sports bettors–more involved in NHL games that they bet on, but normally could not watch.
Since 2013, IMG Arena, a London-based company that specializes in bringing sport and the sports betting industry closer together, has successfully provided live streamed NHL games at sports betting operators across Europe. The …
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