MLB’s Shane Bieber Faces Surprising Opposition to “Not Justin” Trademark

Cleveland Indians pitcher Shane Bieber is facing opposition to his attempt to register “Not Justin” as a trademark, though it’s not coming from pop star, Justin Bieber.

In August 2019, Shane Bieber applied to the U.S. Patent and Trademark Office (PTO) to register “Not Justin” as a trademark. He wore a special jersey with the phrase on it, humorously referencing his uncommon last name that he shares with the pop star. Shane Bieber plans to use the phrase in standard character on various types of …

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NHL and Adidas Ink Deal for Uniforms and Merchandise

On Tuesday September 15, 2015, the National Hockey League announced that it inked a 7-year partnership with Adidas AG. Adidas will become the official supplier of on-ice uniforms, as well as the official outfitter for licensed apparel—both clothing and headwear.

The announcement came following several months of speculation.  In the hockey world, jerseys (or, “sweaters,” as they’re often referred to) are a big deal.  You can’t deny it—hockey uniforms are more iconic and elaborate than in any other sport. This is mostly because hockey …

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