NCAA Offers Lifeline: College Athletes To Benefit From Name, Image, Likeness

The NCAA announced it is starting the process to allow student-athletes to benefit off their name, image, and likeness. The move comes after multiple states introduced legislation permitting student-athletes to earn this form of compensation. Previously, we reported California Gov. Gavin Newsom signed into law the Fair Pay to Play Act. The law will take effect January 1, 2023 and will allow student-athletes to enter into endorsement deals. Since Gov. Newsom signed the California bill, multiple states introduced legislation, including New York. The move…
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California Prepared to Battle the NCAA Over Pay-to-Play

The California Senate unanimously voted to pass the California Assembly’s version of the Fair Pay to Play Act (SB-206) on September 11, 2019. The bill will allow student-athletes to earn compensation through endorsements or sponsorships. If signed by California Gov. Gavin Newsom, the bill would take effect January 1, 2023. If the governor does nothing, or he does not veto the bill, then the bill becomes law. Paying student-athletes for use of their name, image, and likeness contradicts current NCAA rules and regulations regarding student-athlete…
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LeBron’s “Taco Tuesday” Trademark Blocked

The United States Patent and Trademark Office (USPTO) has rejected LeBron James’ application to trademark the phrase Taco Tuesday. Having become a popular part of American food culture, Taco Tuesday is a common theme found at restaurants across the country. Since the NBA offseason began, James recorded and posted videos celebrating Taco Tuesday. Some videos were with his family at the dinner table and other videos were by himself. The USPTO explained its decision, stating that “Taco Tuesday” is a “commonplace term, message, or expression…
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Amended California Student-Athlete Bill Nabs Endorsement of LeBron James

A recent bill introduced to give student-athletes the right to earn compensation has garnered star support. The bill, SB-206, was recently endorsed by Los Angeles Lakers star LeBron James. The superstar took to Twitter to voice his support for the recently amended bill that would allow students to receive compensation for the use of their names, images, and likenesses. “Everyone is [sic] California – call your politicians and tell them to support SB 206! This law is a GAME CHANGER. College athletes can responsibly…
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Update: LeBron Seeks to Dismiss Infringement Suit

As we have previously covered, LeBron James became the target of an infringement suit in April 2018, after a barbershop owner and host of a University of Alabama talk show alleged that he copied his barbershop-themed show. James’ show, “The Shop”, and the Social Club Grooming Co.’s show, “Shop Talk”, respectively, are comparably themed, and each center on interviewing celebrity guests as they get haircuts. Though the Social Club (the d/b/a of plaintiff, Adventure Enterprises, Inc.) initiated the suit, the ball was first put…
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Battle of the Barbershops Continues: Alabama Alleges Infringement, Sues LeBron & Co.

On April 16, 2018, the Social Club Grooming Co., barbershop owner and host of Alabama’s “Shop Talk,” filed a trademark suit against LeBron James and his multimedia company, Uninterrupted Digital Ventures, LLC, for the same concern that LeBron expressed just weeks ago in a letter to the college – infringement. As we have recently covered, James and the University of Alabama have been at odds over the parties’ similarly themed barbershop shows, “The Shop,” and “Shop Talk,” respectively. Upon discovering the existence of Alabama’s…
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Battle of the Barbershops: LeBron vs. Alabama

On April 2, 2018, LeBron James’ multimedia company, Uninterrupted, sent a stern letter to the University of Alabama for airing a sports talk series that feels strangely similar to his own new series, “The Shop.” The University of Alabama’s series, “Shop Talk,” much like James’ series, is set in a barber shop, and involves a group of people having casual conversation about an assortment of topics. James’ show, which has already gotten over four million views, features James, his friends, and other guests getting…
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Jay-Z Branches Out Into Sports, Lands Cano and Cruz; Is LeBron Next?

Jay-Z has built an impressive empire as a rap mogul, and now he’s moving into sports, reaching an agreement with Creative Artists Agency (CAA), which represents more than 800 professional athletes. Jay-Z has wasted no time making moves, signing on New York Yankees second baseman Robinson Cano, and New York Giants wide receiver Victor Cruz as clients.  This move into the world of sports agency has not gone unnoticed. Cano was signed away from Scott Boras, universally regarded as baseball’s most powerful agent. And…
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