PGA Caddies: Pay Us to be Human Billboards

Professional caddie Mike Hicks and 81 others filed a class-action against the PGA Tour in U.S. District Court in California, alleging the Tour’s misappropriation of their “likenesses and images in commercial activities.” The caddies seek for a share of revenue flowing in from caddies wearing bibs that display sponsors’ logos, which amounts to $50 million per year.  According to the suit, the caddies allege that they “are made to serve as billboards to advertise, at the direction of the PGA Tour, for some of the…
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