Millennial sports fans are moving away from cable television and traditional sports towards online video game tournaments and other “eSports.”
A study conducted by LEK Consulting revealed a “sharp generational divide” among sports fans. This divide is marked by a change in TV viewing habits between millennials (those between 18-25 years old) and those above 35. The report stipulated that millennials are spending less time watching traditional cable television, and thus, losing interest in traditional sports.
As background, LEK conducted a survey of …Continue Reading