Philadelphia 76ers: First NBA Jersey Sponsorship Signed as Part of Pilot Program

Despite the last place performance of the Philadelphia 76ers, the NBA team became the first North American professional sports team to sign a sponsorship for their jerseys. On Monday, May 17, 2016, the team announced that StubHub will become the first sponsor to advertise on a team jersey in the four major US sports. The deal, worth an estimated $5 million per year for three years, grants StubHub the rights to a 2.5-by-2.5 inch logo patch on the front left side of the jerseys.…

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