The NBA has recently announced an eight-year global merchandising and marketing partnership with Nike, Inc. that will begin with the 2017-18 NBA season. Pursuant to the agreement, Nike will become the official oncourt apparel provider for the NBA. The deal will make Nike the first ever apparel provider to have its logo appear on NBA uniforms.
This comes after German apparel manufacturer Adidas, the NBA’s previous official outfitter, bowed out of the running for the uniform contract. In securing the contract, Nike reportedly beat out …Continue Reading