NFL Reaches Limited Sponsor Deal with Caesars Entertainment

On January 3, 2019, the National Football League announced its inaugural league-wide sponsorship deal with a casino company, Caesars Entertainment. While the financial terms have not yet been disclosed by Caesars or the NFL, it has been reported that the partnership will run for three years, costing $30 million per year. Previously, seven NFL clubs – the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders, and the Philadelphia Eagles – maintained relationships with Caesars. This new deal also comes prior…
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