On September 26, 2019, the NFL announced that it has selected DraftKings to be its first official daily fantasy partner. Notably, this partnership deal does not include sports betting.
In a joint statement, the companies stated that their partnership includes “exclusive sponsorship of the daily fantasy sports category with access to NFL branding and more.” NFL Chief Revenue Officer Renie Anderson said, “[d]aily fantasy football has been a tremendous vehicle for fans of all types to deepen their engagement with the NFL.” Over 11 …
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