On June 12, 2013, The National Advertising Division (NAD) heard Callaway Golf Company’s challenge regarding a claim that “the average golfer picked up about 17 yards” with TaylorMade Golf Company’s “Rocketballz” 3-Wood. The NAD provides alternative dispute resolution for companies that challenge factual claims made in national advertisements.
The NAD examined whether TaylorMade implied that Rocketballz would actually increase the average golfers distance by 17 yards despite their experience or skill. TaylorMade said the claim was a “single misworded reference” to its Rocketballz fairway woods. …
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