Under Armour inked a record breaking contract with UCLA on Tuesday, May 24, 2016. The deal, considered to be the richest college sports apparel deal in the country, illustrates the Baltimore-based company’s intention to develop regional sales across the country. As part of the announcement, Under Armour said it would be expanding its West Coast retail locations.
Under Armour announced the 15-year, $280 million deal on Twitter, welcoming UCLA to the brand’s family. Under the terms of the deal, Under Armour will be the …Continue Reading