Michael Jordan Wins Trademark Case in China

In what is being hailed as a landmark decision, China’s highest court recently ruled in favor of Michael Jordan, holding that he owns the legal rights to the Chinese characters of the equivalent of his name. Jordan sued Qiaodan Sports Company, alleging that it built a brand by putting the Mandarin transliteration of his name on its sportswear. Jordan never gave permission for this use of his name and he has no connection with Qiaodan Sports. The high court overturned the lower courts, which…
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