Under Armour in a TM Dogfight with Puppy Armour

Sports apparel giant, Under Armour (UA), is unhappy with the “Armour marks” on Puppy Armour’s canine clothing. Under Amour is suing S&O Innovations LLC and Silvo Schillen of “slavishly” misappropriating and copying its name and font. The athletic gear maker filed its petition in a Florida federal court, arguing that the dog products are styled to look similar to UA. S&O sells various kinds of dog T-shirts for different breeds. In its complaint, Under Armour argues that the T-shirts are the same color, with…
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