Jay-Z’s Roc Nation Sued by Official Brands over “ThrowUpTheX” Business

Official Brands, a sports marketing firm that helped to build Dallas Cowboys receiver Dez Bryant’s “ThrowUpTheX” brand, filed a lawsuit against Roc Nation, alleging that Roc Nation poached the representation of Bryant from it. According to the court documents filed, Official Brands alleged Bryant requested the company’s vice president, Ryan Toka, to manage his off-field interests that resulted in the two-year contract Bryant signed with Official Brands in 2014. Official Brands claimed that under the agreement it provided “unprecedented services” to build “ThrowUpTheX,” including handling…
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