Category Archives: Sponsorships

Nike Successfully, but Temporarily, Prevents Rising Track Star From Running in Rival’s Gear

On June 7, 2016 an Oregon federal court granted Nike’s request for a temporary restraining order which would prevent track star Boris Berian from wearing or endorsing any of Nike’s competitors for a short period of time. The order handed down on Tuesday will keep Berian out of New Balance products until at least June 21, when a more permanent solution to the contract dispute is handed down. Berian is the 800-meter world indoor champion and has become one of the faces of middle distance…

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Under Armour Remains Aggressive, Lands Record Deal With UCLA

Under Armour inked a record breaking contract with UCLA on Tuesday, May 24, 2016. The deal, considered to be the richest college sports apparel deal in the country, illustrates the Baltimore-based company’s intention to develop regional sales across the country. As part of the announcement, Under Armour said it would be expanding its West Coast retail locations. Under Armour announced the 15-year, $280 million deal on Twitter, welcoming UCLA to the brand’s family. Under the terms of the deal, Under Armour will be the…

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Philadelphia 76ers: First NBA Jersey Sponsorship Signed as Part of Pilot Program

Despite the last place performance of the Philadelphia 76ers, the NBA team became the first North American professional sports team to sign a sponsorship for their jerseys. On Monday, May 17, 2016, the team announced that StubHub will become the first sponsor to advertise on a team jersey in the four major US sports. The deal, worth an estimated $5 million per year for three years, grants StubHub the rights to a 2.5-by-2.5 inch logo patch on the front left side of the jerseys.…

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Nike and Ohio State Ink 15-Year Sponsorship Contract

The apparel and sportswear war continues. On January 14, 2016, Ohio State and Nike, Inc. announced their deal to extend Nike’s sponsorship of Ohio’s flagship university. The $252 million deal — $112 million in Nike merchandise and $103 million in cash, including royalty income — will extend into the next 15 years. The competition for contracts among apparel companies is greater than ever, with more companies entering the big stage in recent years — or at least, the big stage in America. Over the last…

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